Graduate Admissions Targeted Emailing Campaign

    The templates for programs to fill out for the mailing campaign starting late spring.
    Hello! Thank you for taking the time to fill this out. Graduate Admissions really want to do a service to your programs, and the best way we can do that is by going to the experts.

    This is a mailing campaign going to program inquiries and not to actual applicants. We will be using what you submit to make custom communications for each program. So, this is your time to shine!

    These do not need to be composed like an email. If you would like to have a unique email you compose, let us know.

    Important Notes:
    1. We want you to fill this out to really make your program excel. Make it as long as you want. We will do our best to attempt to work in all of the content you provide us.
    2. This will be a mailing campaign in 7 parts. Please provide one or many examples of what you would like these to be comprised of. These will be emailing components as part of a future campaign. Program stats, benefits, offerings, etc. Things that will help you stand out.
    3. If you do not want it coming from and messages coming back to graduate.admissions@wichita.edu, please provide an outgoing/incoming email for us to use. You can put it below if applicable.
    4. If you are using an AI product to make this, please review and customize the language to fit your program. 
    5. This is not a form to be shared. 

    Introduction

    Purpose: Connecting with the prospect.
    Content needed in email: Introduction to your college/program, statements about what makes your program standout, and outro. Unique program highlights, answering the “why us”.
    Angle    : Intentional outreach and desire to share about your program
    Call to action: Explore programs that fit you
    Key Elements:
    • Acknowledge curiosity and ambition
    • Frame graduate school as a deliberate and personal choice
    • Inclusive language around goals (career growth, research, leadership, impact, etc.)
    • Warm, exciting tone. Make them feel wanted and pursued.

    What's Possible

    Expand vision beyond undergraduate or current career trajectory outcomes
    Content needed in email: Speak to the future and what your program can do for them. Include opportunities the college/program offers.
    Angle: Opportunity expansion, applied learning and future potential
    Call to action: See where our graduates go -- What can be achieved with a graduate degree from your program.
     Key elements:

    Purpose:

    • Career advancement, specialization, global opportunity and job security
    • Avoids salary-only framing; emphasizes trajectory
    • Warm tone

    Program Fit

    Purpose: Move from abstract interest to concrete options
    Content needed in email: We are dialing into a specific program of interest. Exciting language about what this program can do for the student. Highlight successes, what the program produces, and what the big benefits of the program are.
    Angle: Personalization
    Call to action: Find Your Graduate Program
    Key elements:

    • Highlights breadth of program content, modalities, timelines
    • Reinforces flexibility (full-time, part-time, on-campus, online where applicable) or structure
    • Reduces intimidation of choice

    Real students, real stories -- Student testimonials and examples of shocker success

    Build trust through relatability
    Content needed in email: Find 2 students that can give quick testimonials for what the program has done for them. We want students to buy into what can be vs what is or their perception. Changing the frame of view.
    Angle: Peer validation
    Call to action: Read Their Stories
    Key elements:

    Purpose:

    • Focus on transition, confidence, and support
    • Emphasizes belonging and community
    • Can be short highlights that link to web.

    Support Systems – How we can help you succeed

    Purpose: Reduce perceived risk and uncertainty. Introduce key/select faculty
    Content needed in email: Highlight the program and its strengths and introduce the graduate program coordinator as the face of what their next academic step will be. Speak to the benefits of having a strong graduate program coordinator and advisor and how they can strengthen a student’s academic and career pathway.
    Angle: Reassurance, supportive and exploratory
    Call to action: Connect with a graduate program coordinator
    Key elements:

    • Academic advising, admissions guidance, student support
    • Language avoids bureaucratic tone
    • Signals accessibility and responsiveness

    Investment & Value

    Purpose: Address cost and ROI without triggering money concerns
    Content needed in email: Speak to assistantships, scholarships, and other funding opportunities your program/department can offer. Mentioning business connectors, our partnerships with local area business that can give applied learning experiences. Speak to the value of the institution and what it can offer. Do not mention cost and tuition.
    Angle: Value framing
    Call to action: Learn about funding and resources
    Key elements:

    • Mentions assistantships, scholarships, employer support
    • Avoids promises; emphasizes options and guidance
    • Works across domestic/international contexts

    Invitation to join

    Purpose: Encourage the next step without pressure
    Content needed in email: This is your chance to seal the deal. Sell the act of becoming a graduate student at Wichita State. Speak to benefits, speak to opportunities, to the future, to what it means to be part of your program.
    Angle: Empowered choice
    Call to action: Take the Next Step
    Key elements:

    • Calm confidence, not urgency-driven
    • Positions application or engagement as exploratory, not final
    • Leaves the prospect feeling capable and welcomed

    Optional - Certificate Eligibility

    Purpose: Highlight certificate opportunities if the can be attained during the course of the degree
    Content needed in email: Quick facts about how a certificate, if applicable, could be earned while pursuing a masters. Benefits of having one
    Angle: Bonus benefits of pursuing a degree; multiple credentials upon completion
    Call to action: Earn more for no extra work or cost
    Key elements:

    • Opportunity driven language
    • Benefits of a certificate
    • Extra credentials, but for no extra work